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Episode Summary
Pivoting to a new audience can feel overwhelming, but what if I told you there’s a way to do it without starting from scratch? In this episode, we’re talking about the “sneaky pivot” strategy – a smart and strategic way to expand your reach using the resources you already have!
Whether you’re shifting to a different grade level, exploring a new subject area, or even branching out beyond the classroom to parents and homeschoolers, I have plenty of tips to help you make the transition smoothly. One of the biggest keys to a successful pivot is understanding your new audience. That means learning their language, identifying their biggest pain points, and figuring out where they hang out online. It might also mean tweaking your messaging, adjusting your product descriptions, or even exploring different selling platforms beyond TPT.
I’m covering everything from repurposing existing products to creating targeted content and lead magnets that attract your ideal buyers. The best part? You don’t have to do it all at once. A slow and steady approach will help you test the waters and refine your strategy as you go. Tune in to learn how you can pivot to a new audience with purpose and set yourself up for long-term success!
Topics Discussed:
- What exactly a “sneaky pivot” is
- Different pivoting opportunities, such as exploring new subject areas or grade levels
- Expanding your reach using existing resources instead of starting from scratch
- How to understand your new audience and create messaging that speaks to them
- Exploring alternative selling platforms like Etsy
- How to Pivot to a new audience gradually with a strategic, step-by-step approach
Resources:
- Join Ignite today!
- P.O.D. Playbook for Teacher Authors
- Follow along on Instagram @school.of.sellers
- Continue the conversation in The School of Sellers Facebook group.
Related Episodes:
- Episode 161, 3 Ways to Diversify Your Teacher Business Using What You ALREADY Have
- Episode 156, Diversify Your Teacher Business: Building a Brand & Selling Physical Products with Christina Spencer
- Episode 130, 13 Ways to Diversify Your Teacher Business
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