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Episode Summary
What if you could take full control of your teacher seller business and keep more of the money you worked so hard to earn? That’s exactly what we’re diving into in this episode.
I sat down with Carla Fedeler, an incredibly talented website designer who helps teacherpreneurs build their own storefronts. If you’ve been thinking about selling on your own site but feel overwhelmed by the tech or unsure if it’s worth it, this episode is your sign to explore what’s possible.
Carla broke things down in the most approachable way, from choosing the right platform (spoiler: she’s a big fan of WooCommerce for good reason!) to the behind-the-scenes tools that make setup and maintenance so much easier than you might think. She walked us through how to move products over from TPT, improve your site’s SEO with tools like Rank Math, and even how to create a searchable, customer-friendly store layout using Elementor.
But this conversation was about so much more than just tech. We talked about the long-term value of building a brand on your terms, the marketing freedom that comes with your own site, and how having full control of your customer experience can lead to more trust—and more sales.
If you’ve ever felt stuck or limited by a marketplace’s fees, policies, or algorithm changes, this episode is a breath of fresh air. Carla’s advice will leave you feeling empowered, inspired, and ready to take the next step toward building a business that’s truly yours.
Topics Discussed:
- Benefits of selling on your own site
- A step-by-step overview of what it looks like to set up your own website shop
- Tech recommendations for selling on your own site
- Advice on design and features of a storefront
- The importance of SEO (and preferred tools!)
- The power of sales pages for your individual products
Resources:
- Zach Spuckler’s Lead Generation Bootcamp – affiliate link
- Join Ignite today!
- Bearwood Labs
- Follow along on Instagram @school.of.sellers
- Continue the conversation in The School of Sellers Facebook group.
Connect with Carla:
Related Episodes:
- Episode 162, 3 Reasons Why Sellers Struggle to Grow Past the 100k Mark on TPT with Chynell Moore
- Episode 161, 3 Ways to Diversify Your Teacher Business Using What You ALREADY Have
- Episode 156, Diversify Your Teacher Business: Building a Brand & Selling Physical Products with Christina Spencer
- Blog Post – Creating Sales Pages That Slay: How to Create Landing Pages for Your TPT Products
Subscribe to the show!
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Let’s connect!
Follow us on the podcast, the Facebook group for new sellers, the Facebook group for established sellers, YouTube, Instagram, and TikTok!
