Have you ever finished a product and had that “now what?” feeling? Or maybe you are hoping for a spotlight on the “what’s new” page on TPT to bring you customers? Let us introduce you to product campaigns. Long gone are the days where we could post a product on TPT and let it roll. We have to start taking matters into our own hands.
If you sell products on Teachers Pay Teachers (TPT), getting more traffic to your store can lead to a significant increase in sales. A well-run campaign can help you reach a wider audience of potential customers and generate more interest in your products.
What are product campaigns?
Product Campaigns are a short burst of advertising and product promotion on the platform of your choice. You can showcase the product and generate a lot of buzz through these efforts. We like to think of them as a mini product launch!
There are many different ways to run a short campaign for a product. Some popular options include:
- Social media: Create social media posts and ads that highlight the benefits. Through these posts, encourage teachers to learn more. You can also run social media contests and giveaways to generate excitement and buzz around your product.
- Email marketing: Send out email newsletters to your subscribers with information about your product.
- Paid advertising: You can also run paid advertising getting new customers to your campaign efforts.
Let’s talk about what products would work well for a campaign
New products
When launching a new product, it’s important to create a campaign that generates awareness and excitement. You can do this by creating social media posts and ads that highlight the unique features and benefits of your product.
Recently updated products
If you’ve recently updated one of your products, a short campaign can be a great way to let teachers know about the new features and improvements. You can highlight this while generating buzz with giveaways and special discounts.
Products that need some reviving
If you have a product that’s not selling as well as you’d like, a campaign can be a great way to revive interest. You can do this by offering a special discount or promotion, creating new social media content about the product, or running a paid advertising campaign.
Organizing and planning out your campaign is crucial to its success.
Make sure to organize and plan out your pre-launch plan, launch, and post launch visions and goals.
The planning of this happens to be our October topic for Ignite.
What is Ignite?
Ignite is a work club for Teacher Sellers where we work together to accomplish a specific goal that will be beneficial to our businesses. Each month we have a kick-off call (that is like a mini-training about the month’s goal) and a challenge sheet that guides us through the process. Along with that, we love to give a free tool that helps support your success in completing the tasks at hand.
Benefits of joining Ignite
- Access to a supportive community of TpT sellers: Ignite is a great place to connect with other TpT sellers, learn from their experiences, and share your own insights.
- Expert guidance and support: Each month, we provide our members with expert guidance and support on a variety of topics related to running a successful TpT business.
- Actionable tasks to help you grow your business: Our monthly challenges are designed to help you take action and grow your TpT business. We provide you with a specific list of tasks to complete each month, so you know exactly what you need to do to achieve your goals.
How to join Ignite
Enrollment in Ignite is always open, so you can join at any time! To join, simply visit us here.
