As the back-to-school season approaches, it’s crucial to get your Teachers Pay Teachers (TPT) store in top shape. Most sellers like to start getting the to-do list ready in June and using July to get all-the-things done and ready to go. This has turned into the norm and important because the TPT sale typically occurs in the first week of August, which is one of the biggest sales TPT hosts.
If you are wondering about your own to-do list, here are the top things that should be on your radar for the back-to-school season:
1. Back-to-School Marketing
Marketing is one of the top factors of a successful TPT store. Long gone are the days where we could post a product and leave it. We have to find ways to get customers to our products. Here are some ways to market your products:
- Run Ads: Utilize platforms like Facebook, Google, and Pinterest to showcase your products in paid advertising. Share the problems that your resources solve in these ads and make the images stand out.
- Email Marketing: Build an email list and send out newsletters with updates, new product releases, and special promotions. This direct communication keeps your audience engaged and informed.
- Note to Followers: Don’t have an email list? Leverage the Note To Followers tool that is built within TPT. While you might not think they are read, trust us, the UTM data says otherwise.
2. Long-Form Content
Long-form content, such as blog posts, podcasts, and Youtube videos, plays a crucial role in driving organic traffic to your TPT store. It helps in establishing your authority and providing value to your audience.
- Blogging: Write in-depth posts on topics relevant to your audience, such as teaching strategies, classroom management tips, and curriculum ideas. This not only attracts visitors but also positions you as an expert in your field. You can also repurpose these into so much more content.
- Q&As: Whether this is a blog post or another version of long-form content, Q&As can be so valuable because they not only will they give a comprehensive look at a product, but these posts also become a helpful tool to refer customers too when future customers have the same questions.
3. Short-Form Content
Short-form content is perfect for quick engagement and is easily consumable, making it ideal for social media and quick updates. This type of content includes:
- Social Media Posts: Regularly post tips and highlights of your products on social media. Use eye-catching images and concise, compelling copy to grab attention.
- Videos: Short videos or reels demonstrating your products in use can be highly engaging. They provide a visual and practical understanding of how your resources can benefit teachers and students.
4. Optimization
Optimizing your TPT store ensures that your products are easily discoverable and attractive to potential buyers. We recommend focusing on these:
- SEO: Use relevant keywords in your product titles, descriptions, and tags. This helps your products appear in search results both on TPT and through search engines like Google.
- Product Descriptions: Ensure your product descriptions are clear, informative, and highlight a problem that your resource solves.
- Covers and Thumbnails: High-quality images and clear information can significantly impact a buyer’s decision to click on your product to learn more.
- Previews: Previews are going to be what turns lookers into buyers. Customers want to see exactly what they are getting if they purchase and how it will help them in their classroom.
5. Curating the Perfect Storefront for Back-to-School
Your TPT storefront is the first impression potential buyers get, so it’s important to make it inviting and professional. Here’s what we would focus on for a perfect storefront:
- Branding: Maintain consistent branding with a professional logo, cohesive color scheme, and a well-organized layout. The new TPT storefront now allows us to showcase a large banner that can tell our customers what we are all about!
- Featured Products: Highlight your best-selling and seasonal products on your featured products section.
- Store Categories: Let’s say a customer came across your store, loves your vibe, and wants more of it. Making sure your store categories are organized and straight forward will help that customer find more of what they need or want.
Join Our FREE Back-to-School Bingo Challenge!
If you’re looking to ensure these strategies are on your radar and want to add an element of fun to your preparation, sign up for our FREE bingo challenge! For the entire month of July, we will be getting our TPT stores ready to go this season over in our School of Sellers Facebook Group. This challenge provides actionable tasks that cover all of these topics, and offers a chance to win exciting prizes. It’s a great way to stay motivated and ensure your TPT store is ready for the back-to-school rush. Grab the bingo challenge here:
By focusing on these key areas, you’ll be well-prepared for a successful back-to-school season. Happy selling!
