Let’s chat about something crucial for our success on the platform: keeping our TPT product covers and thumbnails fresh and relevant. It might be one of those tasks that you dread or maybe it is one that you think is completely done after the product is listed, but that is definitely not the case. You might be wondering why it’s such a big deal, so lets break it down.
Three reasons why you should update your TPT Product Covers and Thumbnails
- A Visibility Boost: Ever noticed a dip in traffic to your TPT products? It happens to the best of us. But here’s the secret sauce: by staying on top of your data and updating those product covers and thumbnails that have seen a drop in views, you can give them a second wind. It’s all about catching the eye of your potential customers and getting those products back in the spotlight!
- Stay Stylish and On-Trend: Trends change faster than we can grade papers, right? That’s why it’s crucial to keep those product covers up to date. Nobody wants to click on something that looks like it’s from 2011 – chevron print, I AM LOOKING AT YOU! By giving your covers a “fresh coat of paint” and staying in tune with what’s trendy in design, you’ll keep those TPT shoppers coming back for more.
- Clear Communication Sells: Picture this: a potential buyer lands on your product page, but they’re left scratching their head because your thumbnail doesn’t clearly show what’s on offer. Not ideal, right? Updating your covers and thumbnails to clearly showcase your TPT products is key to grabbing attention and sealing the deal. After all, a picture is worth a thousand words!
Now, let’s get down to the nitty-gritty and talk tips:
- Keep Tabs on Your Data: Make it a habit to check in on your product performance regularly. If you spot any dips in traffic, it might be time for a refresh!
Pro Tip: If you need an in-depth look at your TPT data, we highly recommend Your Data Playbook! - Stay Ahead of the Curve: Keep your finger on the pulse of design trends. Incorporate fresh elements into your covers and thumbnails to keep them looking sharp and irresistible.
- Show Off with Quality Imagery: Take the time to take some high-quality images that do justice to your amazing TPT products. If taking product photos isn’t your forte or maybe you don’t have the space, mock-ups are a great option! Crisp, clear visuals are a surefire way to catch the eye of potential buyers.
- Think Mobile: With more shoppers browsing on their phones, it’s crucial to ensure your covers and thumbnails look great on all devices. Test them out and make any necessary tweaks to optimize for mobile viewing.
Streamline with Stellar SOPs for your TPT Product Cover and Thumbnail Updates
Now, let’s talk about making those cover and thumbnail updates a breeze. Having solid Standard Operating Procedures (SOPs) in place can be a game-changer. Document your process for updating visuals, from selecting images to editing them and uploading to TPT. This ensures consistency and efficiency, allowing you to focus on what you do best: creating amazing resources!
So, there you have it! By following these tips and giving your product covers and thumbnails some TLC, you’ll be well on your way to TPT success. Let’s go make those sales soar!
To read more in our optimization series, make sure to check out The Power of Keeping Your TPT Products Relevant: Updating Titles, Snippets, and Descriptions.
What is Ignite?
Continue to learn about optimization and have access to all the tools you need for this process with us in Ignite.
Ignite is a mastermind-esque monthly challenge group for TpT sellers. Each month, we come together and focus on a topic with a specific list of tasks to help complete that month’s challenge. We work hard to ensure that each month’s challenge will help you improve your TpT business and sell more products. Enrollment is always open, so feel free to join us at any time!
